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Role of Brand Management Company
At Brand Harvest, we believe that the role of a brand management company is to ensure that the complete accountability of the brand is driven across every employee of the organization. The agency is the entity responsible for the success of the brand. In our view, the idea is to elevate brand management from a functional level to a core focus. This will help us integrate the brand across all the critical customer facing verticals within the organization.
Brand Management Strategies
A well-articulated and defined brand will help achieve its goals by aligning all the employees with the knowledge, practice, training, behaviour and guidelines. We partner on a long-term basis with clients to offer key services such as: Brand communication, Marketing Calendar creation and execution, Marketing collateral and communication deliverables, ATL and campaign services, BTL Services, Digital Marketing Creative and conceptualization, Environmental and Retail Design, Internal and external launch programs, Employee Communication, Brand induction, Internal communication and employee engagement.
In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things